United Airlines Serves Up New Signature Cocktail

United Airlines is offering customers, beginning today, a refreshing new signature cocktail, Sunrise Sunset, on all United flights that offer beverage service. The sweet and tangy cocktail, developed by United flight attendant Tita Martin, is a mix of cranberry apple juice, a splash of orange juice, a squeeze of lime and vodka.

The Sunrise Sunset cocktail is complimentary in United First(R) and United Business(R) and is available for purchase for $7 in United Economy(R).

United invited flight attendants to design a signature cocktail using existing onboard products. Flight attendants submitted 64 recipes, with 10 selected as finalists. In September 2010, United hosted a tasting event in Chicago for users of social media channels to vote for the winning recipe, with Sunrise Sunset selected as the winning cocktail.

“Ensuring my guests have a comfortable and enjoyable flight is one of the most important aspects of my role as flight attendant,” said United flight attendant Tita Martin, who has flown with United for 19 years. “With Sunrise Sunset, I sought to offer a drink that would help our customers enjoy their journey and to bring a bit of fun to the experience.”

The Sunrise Sunset cocktail is the latest addition to United’s in-flight dining options. In May 2009, United introduced the Choice Menu(R), a selection of fresh menu options, snackboxes and premium beverages available for purchase in United Economy on North America flights longer than two hours. In October, United unveiled two specialty brunch menu options available for pre-order on transcontinental p.s.(R) flights departing before 4 p.m., as well as new items developed specifically for United by internationally acclaimed Master Chef Curtis Stone.

About United Airlines

United Airlines, a wholly owned subsidiary of United Continental Holdings, Inc. (NYSE: UAL), operates more than 3,300 flights a day on United and United Express to more than 230 domestic and international destinations from its hubs in Chicago, Denver, Los Angeles, San Francisco, Tokyo and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is a founding member of Star Alliance, which overall offers 21,000 daily flights to 1,160 airports in 181 countries.

United Continental Holdings, Inc. became the holding company for both United and Continental upon close of the merger transaction. The two airlines will operate separately as they begin to integrate key customer services, marketing activities and airport processes. For more company information, go to united.com and follow on Twitter and Facebook.


SOURCE: United Continental Holdings, Inc.

United Continental Holdings, Inc.
Worldwide Media Relations